The brand Charlie started out as a second label for the patriarch brand, Charles Ellis Sartorial, to be a younger more energetic brand. As all things do the idea for Charlie kept growing into something bigger and something better.
Late last year I started reflecting on all of the exciting trunk shows and pop-up shops that I had been fortunate in participating. The craftsmanship that I saw at these shows were exciting. To find so many people here in Birmingham creating items with the same vision and passion as myself made me even more motivated to strive for more.
So in January of 2016 I decided to start my own menswear store, offering unique and locally (either here in Birmingham or regional) made goods that have that international feel. The idea was to seek out goods made in the south that you would hope to find in a sheik mens store in Manhattan. The goal of "Charlie" the online store is much like the brand itself, focusing on classic handmade goods made by people who care. The site is designed to rotate inventory so everything becomes somewhat of a Limited Edition piece on the site.
The site also is accompanied by exciting online content through The Journal. The Journal is meant to serve as the sites blog hitting on topics from what to wear, how to wear it, exciting cuisine, who's who of Bham, and travel destinations. It holds as much excitement as the products themselves.
Meet the Designer
Designer Charles Ellis started his first menswear label, Charles Ellis Sartorial, in December of 2012 with a focus on bespoke menswear accessories created in the Neapolitan way of tailoring.
Charles grew up with a love for clothing and well made products. Eventually, after graduating from The University of Alabama, he moved back home where he landed a job at a fine men's retailer in Homewood, Alabama. There he learned about the value of hand-made pieces and the benefits of quality in fabrics. As his curiosity continued he found himself trying his own hand at it.
Within a couple of weeks Charles had found his appreciation for craftsmanship and started making custom orders for friends. In 2013 Charles started selling to Birmingham retailers Shaia's and PlainClothes, both noted for their luxury clothing lines.
In 2015 Charles presented his Spring collection in his first runway show at Birmingham Fashion Week.